Smartleaf Furthers Commitment to Wealth Management Innovation through Model Distribution Service and Model Vendor Portal

New Feature Allows Model Managers to Access, Update Models Online

Cambridge, Mass. – March 14, 2012 –Smartleaf, a leading provider of overlay portfolio management solutions to the wealth management industry, today announced the addition of an online portal for model vendors. This portal is part of Smartleaf’s Model Distribution Service (MDS) and will streamline model updating by giving model vendors the ability to log in to a secure site to enter and maintain their models. Model updates will be checked for integrity and, when approved, will be automatically transmitted to subscribing firms who use the models to guide the customized management of individual wealth accounts.

Smartleaf’s MDS has created a marketplace for the sale and purchase of model portfolios. The service simplifies operations for both model vendors and purchasers while reducing the risk of human error.

In addition to the new model vendor portal, Smartleaf’s MDS also includes:

• Contracting: To participate in the MDS, model vendors sign a contract with Smartleaf, not directly with clients, lowering the number of contracts the model vendor has to manage. This also allows model vendors to specify the price of their models, the terms and conditions of use, and which Smartleaf clients are allowed to purchase their models.
• Billing and Invoicing: Smartleaf handles invoicing clients on behalf of model vendors participating in the MDS.

“This technology is an example of our commitment to innovation in the wealth management industry. By bringing automation to the process of updating and transmitting models, we’re helping to create a market for buyers and sellers of models,” said Jerry Michael, president of Smartleaf. “This is a necessary step in facilitating the rapid growth of models-based overlay portfolio management.”

Smartleaf’s Model Distribution Service’s new management capabilities are available now to MDS model vendors. Please visit http://www.smartleaf.com/news/online-sales-media-kit for more information.

About Smartleaf

Smartleaf’s overlay portfolio management solution gives wealth managers – from large banks to independent investment advisors and broker dealers – the ability to simultaneously scale their business, increase customization and maintain control over operations. By automating the customization and tax management of investment accounts, Smartleaf enables unprecedented speed in daily portfolio review, efficient rebalancing and the compliant execution of critical investment decisions across every account in a firm’s book of business. Founded in 1999, Smartleaf has more than $50 billion in assets under management and is headquartered in Cambridge, Mass. For more information, contact us at sales@smartleaf.com or visit www.smartleaf.com.

Media Contact

Libby Fortier
Version 2.0 Communications
lfortier@v2comms.com
O: 617-426-2222
M: 978-618-3994